Yellow Pages Advertising Tip #3
Consider a broad range of headings for your business
Make a list of all of the headings (classifications) relating to your business. This gives you an idea of the various ways a buyer may search for your products or services. Even though you may be well represented under a main heading, customers who look under sub or specialty headings will miss you.
You may find that some of the secondary headings for your business have very few ads. A small ad will give you a dominant position in those secondary headings and enable you to capture a disproportionate share of the business.