There are two types of people. Those who will
spend money on your goods and services and those who won't
It seems like a simple concept, but you'd be surprised how many advertisers neglect their hottest prosects.
To maximize the return on your advertising investment, first identify exactly the type of customer you would most like to attract.
Don't waste time or money trying to convince people who aren't likely to buy from you.
||I've been bragging about Kerry Randall's book on
Yellow Pages Advertising for Lawyers
as being simply the best book I've read for
Yellow Pages advertisers. The problem was that
it was targeted toward lawyers and didn't
address other business types.
Wisely, Kerry updated the wonderful tips and
marketing plans for any business that advertises
in the Yellow Pages.
He sent me a copy for review, and I liked it so
much that I bought the exclusive rights to
market the electronic version.
His book is loaded with very specific examples and exercises that are easy to follow. I can honestly say that every advertiser (even a guy with a little in-column ad) will benefit by reading this book.
I've seen, and even promoted other very good YP
books that sell for $50 - $150, but nothing cuts
to the chase like Winning the Yellow Pages War. Kerry
focuses on the critical issues that will have
the biggest impact. He uses solid examples and
shows examples of ads created using his techniques.
I'm selling copies of Winning the Yellow Pages
War for only $15.00.
That price is far too little for the value the
However, my mission as the Yellow Pages
Commando has always been to help
more people be successful with their Yellow
Pages advertising rather than to get rich off a
few that can afford a higher price.
I'll email the book to you as a PDF document
that can be read and printed using the free
Adobe Acrobat reader.