The Real Numbers of Local Search Marketing
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| ComScore Networks, the firm that researches consumer online behavior dropped a bombshell with their announcement that the vast majority of Internet users (68%) had searched for a local business in July and that was a whopping 43% increase over the prior year.
43% annual growth? Are they kidding?
The proliferation of local search marks a profound shift in consumer behavior. For those of us involved in local marketing, we are in the eye of the tornado without a house trailer.
I couldn't sit on this information, so I'm recorded a webinar to share the details and the implications with you.
Steve Dennen, Director of Product Management at comScore, presents his detailed research and shows exactly what's going on in local search. You can't effectively market your local business without understanding where the users are.
I was surprised to learn that some of the most heavily advertised web directories have extremely low usage.
Challenging the comScore assumptions, statistics and methodology is Peter Krasilovsky of Krasilovsky Consulting, and author of the LocalOnliner.com blog. Pete has a knack of cutting through the hype and ferreting out the crucial nuggets of information that aren't apparent to the casual beer drinker.
I also had a local business owner who does his own web marketing so that Steve and Pete could put the research into practice and show where local marketing dollars are best spent.
The Commando Guarantee
If you don't save DOUBLE the cost of this eBook, or MAKE 10 times your investment from more intelligent advertising, I'll not only give you ALL your money back, I'll pay you an additional $10 for wasting your time.
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The Definitive Guide to Yellow Pages Advertising
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Nearly one thousand people helped me create the definitive guide to Yellow Pages advertising. There's never been a side-by-side comparison of 38 full page Yellow Pages ads with a complete analysis of why one ad will generate thousands of times more calls than another ad.
The book also includes bonus material showing a beautiful example of an ad created using research based on 77,000 metered telephone lines. This knowledge is priceless for someone relying on the Yellow Pages to drive customers to his business.
I'll email the book to you as a PDF document that can be read and printed using the free Adobe Acrobat reader.
The Commando Guarantee
If you don't save DOUBLE the cost of this eBook, or MAKE 10 times your investment from more intelligent advertising, I'll not only give you ALL your money back, I'll pay you an additional $10 for wasting your time.
Need more information?
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Inside the Yellow Pages was written by a 25 year veteran Yellow Pages sales rep.Jeff Hauser retired from selling and has exposed the raw underbelly of the Yellow Pages publishers in this "tell all" book.He walks business owners through the insider secrets allowing them to see exactly how to use this knowledge to gain an unfair advantage over their competition. How can targeting your market triple your results while saving you 50% or more?How a smaller ad with this one little feature will make it dominate the larger ads.Order the eBook "Inside the Yellow Pages" now.
100% money-back guarantee. |
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I've been bragging about Kerry Randall's book on
Yellow Pages Advertising for Lawyers
as being simply the best book I've read for
Yellow Pages advertisers. The problem was that
it was targeted toward lawyers and didn't
address other business types.
Wisely, Kerry updated the wonderful tips and
marketing plans for any business that advertises
in the Yellow Pages.
He sent me a copy for review, and I liked it so
much that I bought the exclusive rights to
market the electronic version.
His book is loaded with very specific examples and exercises that are easy to follow. I can honestly say that every advertiser (even a guy with a little in-column ad) will benefit by reading this book.
I've seen, and even promoted other very good YP
books that sell for $50 - $150, but nothing cuts
to the chase like
Winning the Yellow Pages War. Kerry
focuses on the critical issues that will have
the biggest impact. He uses solid examples and
shows examples of ads created using his techniques.
I'm selling copies of Winning the Yellow Pages
War for only $14.99.
That price is far too little for the value the
book contains.
However, my mission as the Yellow Pages
Commando has always been to help
more people be successful with their Yellow
Pages advertising rather than to get rich off a
few that can afford a higher price.
I'll email the book to you as a PDF document
that can be read and printed using the free
Adobe Acrobat reader. |
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Order the CD for only $14.99 plus $5 for shipping and handling. |
The Advertising Federation hired me to teach their members how to market local businesses on the Internet without spending a fortune. This is a live recording of that presentation. It comes with a full color printout of the Power Point slides.In all, I cover 25 low cost tips to boost a local company's presence and to attract more customers from the Internet.More than half of the tips don't require any cash outlay, but can dramatically boost search engine rankings almost overnight.
The CD is $14.99 plus $5 for shipping and handling. Order Here |
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This is a very good book on Yellow Pages advertising. It helps anyone who relies on the Yellow Pages for customers to design ads that will have the maximum impact.
It's specifically targeted to attorneys, but the lessons apply to every Yellow Pages advertiser. I like that it's filled with specific tips that any business owner can immediately use to create advertising that is much more appealing to the precise customers he wants.
I've had the opportunity to talk with Kerry Randall, the author. He's a delightful guy who approaches Yellow Pages advertising through the eyes of a designer and an advertising agency strategist.
Here's a review I wrote on "Effective Yellow Pages Advertising for Lawyers" |
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Barry Maher is widely considered the leading expert on Yellow Pages advertising. He had been the top salesperson for GTE (a forerunner to Verizon) and has made a living as a speaker, trainer and humorist.
This book is funny, well researched and includes just about everything that the Yellow Pages publishers teach their people.
It's filled with practical tips as well as enough background information to serve both the novice and experienced advertiser.
I've listened to several of Barry's presentations, and he is as funny in person as he is in print.
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