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There's never been a Yellow Pages advertising guide that includes 38 FULL SIZE COLOR ADS!

If you want to create powerful, effective Yellow Pages ads, you need to read this ebook first.

Yellow Pages advertising is unlike any other kind of advertising.

That's because the buyers and shoppers are actively seeking to make a decision.

This ebook is the result of a huge research project to determine which elements in a Yellow Pages ad will generate to highest number of calls.

38 professional designers (all are paid YP ad designers) created unique Yellow Pages ads for a real business. We then opened the ads up for public voting to determine which ads would receive the most response.

Then we compared each ad against 77,000 other ads that had participated in the Yellow Pages Metered Ad Study. This identified several ads that performed well in the voting, but that had several critical and fatal flaws.

You may download an electronic version of this book for Only $14.99. There is no other place on earth that you can get this information.

What one little element boosted one ad into first place above 37 other ads? Put this in your ad, and you WILL GET MORE CALLS. See page 41.

Which is better; "dumbing down" your ad to attract the average consumer, or designing it to appeal to the CEO of a corporation? - - the answer is on page 15.

What is the Kiss of Death for a Yellow Pages ad. Do this and you are guaranteed to be dissatisfied with your results. What blows me away is that it goes against the basic sales training at several leading Yellow Pages Publishers. See Page 7.

Here is the table of contents:

	Page
Foreword	3
Executive Summary	4
The Contest to Create the Best Yellow Pages Ad	10
Elements of Great Yellow Pages Ads	11
Yellow Pages Industry Data	18
The Plumbing Industry and the Yellow Pages	19
How to Select Which Directory to Advertise in	21
Analysis of All 38 Ads	30
Conclusion	150

Exclusive Bonus Reports Included
Bonus #1. The Ad that Research & Experience Built. The LM Berry Company had their top ad designer create an ad exclusively for this report. Seeing the theory put into practice is worth the cost of the ebook.

Bonus #2. Ad Design Tips Based on CRM Research's Metered Ad Study. A study of 77,000 Yellow Pages ads that had metered telephone numbers PROVES beyond any doubt what works in an ad and what doesn't.

Bonus #3. Using "Free Reports" to Boost Response

Bonus #4. YP Advice from Barry Maher, Author "Getting the Most from Your Yellow Pages Advertising"

Bonus #5. Roto Rooter Ads 1945 vs. 2005

Bonus #6. Small Ad that Gets BIG CALLS

Bonus #7. Glossary of Yellow Pages Terms (Knowing the jargon the sales rep and publisher use can help you negotiate from a position of strength)

Bonus #8. Will Internet Replace Print Yellow Pages?

Bonus #9. RASCIL Suggestions for Plumbing Contractor Ads. What WORDS should be in the ad?

To read the e-book, you'll need Adobe Acrobat. You probably already have it. If not, you can get a free download here.