The past editions are available here for your reading pleasure.
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Title
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Main Topic
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Date
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| The most important step for Local Google positioning |
How to quickly boost local Google visibility. |
July, 2007 |
| The Dali Lama's one and only item |
Focus on your best customers and forget the rest. |
May 11, 2007 |
| 10 Secrets to Turbocharge Your Yellow Pages |
Totally Free Online Training Seminar. |
November 27, 2006 |
| Microsoft Stuns Industry with Virtual Earth 3-D Launch |
Can't make the Webinar? Get the recording. Truth in Advertising Strikes Again. |
Nov. 9, 2006 |
| Watch out for this Local Internet Marketing Scam |
The Real Numbers of Local Search Marketing webinar |
October 23, 2006 |
| After this, local ads will never be the same |
A 21-Gun Commando Shout Out article, The Real Numbers of Local Search Marketing seminar |
October 17, 2006 |
| "You can't be serious!" |
"For" or "Against" Yellow Pages?, Drink the water . . . join our club |
September 22, 2006 |
| This Yellow Pages ad blew me away. |
The secret to stopping price shoppers, Making every (s)mile count |
September 15, 2006 |
| The 100 Greatest Headlines Ever Written |
100 Greatest Headlines, Yahoo Local Insider, Not for sale, either! |
July 21, 2006 |
| Would you like a Rolls Royce with that, sir? |
Would you like a Rolls Royce with that, sir? |
July 14, 2006 |
| The Secret to Local Online Marketing |
Internet Marketing and Hot Local Online Marketing Tip |
July 08, 2006 |
| Geico's 15 Minutes of Fame |
How one little phrase brings this Insurance giant a ton of leads |
May 23 , 2006 |
| Why Do Advertisers Hate the Yellow Pages? |
Tom had cancelled his $127,000 annual Yellow Pages advertising spend. Apparently, Tom cancels every year. |
April 19, 2006 |
| Yahoo Makes Unsolicited $21.2 Billion Offer for AT&T Yellow Pages |
Four days after Google announced a reseller relationship with Verizon SuperPages.com, Yahoo CEO Terry Semel announced this morning that Yahoo had made an unsolicited $21.2 billion bid to acquire all of AT&T’s Yellow Pages and YellowPages.com business. |
April 1, 2006 |
| The Kiss of Death in Yellow pages Advertising |
This one mistake will doom your Yellow Pages ads to failure. |
March 16, 2006 |
| The Return of the Yellow Pages Commando News |
A quick recap of the YP Commando Hiatus. |
February 27, 2006 |
| The ONLY Yellow Pages you should advertise in |
The most common question I am asked is "Which Yellow Pages directory should I advertise in?"
To end all controversy, here is the answer.. |
August 16, 2005 |
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| The Report of the World's Greatest Yellow Pages Ad |
Aided by the contributions of nearly one thousand people, the report is now ready for release. |
July 12, 2005 |
| Insurance Agents and the Yellow Pages |
An insurance agent is stalking me. What's a boy to do? |
May 23, 2005 |
| Vote for the World's Best Yellow Pages Ad |
Select which plumber YOU would call first. You'll have a chance at winning an iPod, plus you'll receive a $500 report absolutely free! |
April 26, 2005 |
| It's Time for a Yellow Pages Ad Design Contest! |
Dang, this ad for a plumber really stinks. If you can do better (as selected by a jury of your peers) you could win one of two iPods. |
March 15, 2005 |
| Social Networking and the Yellow Pages |
Imagine if you could combine referrals from trusted friends with the comprehensiveness of a Yellow Pages directory. That'd be pretty cool, huh?
Well, it's called "social networking", and several companies are attempting to accomplish it. Most have variations in their approach, but a few of them are putting the emphasis on building strong referral bases. |
February 28, 2005 |
| Yellow Pages Advice for Crack Plumbers (and vice versa) |
I received a call from a plumber in Los Angeles looking for advice on Yellow Pages advertising. In the past, he's taken a loan against his house to pay for Yellow Pages advertising. He knows that there has to be a better way to market his business. |
February 7, 2005 |
| Successful Yellow Pages Ad Design for Self Storage Facilities |
Self storage facilities rely on Yellow Pages advertising to keep their occupancy high. There is a science to creating a successful Yellow Pages ad and this article will walk you through the main points. |
January 27, 2005 |
| Attracting tenants to your self storage facility through Yellow Pages advertising |
Self storage facilities rely on Yellow Pages advertising to keep their occupancy high. There is a science to creating a successful Yellow Pages ad and this article will walk you through the main points. |
Oroginally published in the January/February edition of Self-Storage Now! Magazine |
| Why Pay-Per-Call Advertising Excites Me |
Pay-Per-Call advertising has everything going for it to revolutionize search marketing online. Here's why I think it's so hot. |
December 29, 2004 |
| The $100 million Name Game |
SBC and BellSouth recently paid $100 million for the web address YellowPages.com. It was the deal of the decade, but for whom? |
November 16, 2004 |
| Google to Acquire Yellow Pages Publisher for $3.7 Billion |
Is it possible that the king of search has learned the real secret of local advertising? |
October 26, 2004 |
| Four Fatal Flaws in Yellow Pages Advertising |
There are four very common errors that advertisers make when designing their Yellow Pages ads. Understanding these mistakes will make the ads much more powerful and effective. |
October 15, 2004 |
| A Disgruntled Advertiser - Part 2 |
A disgruntled advertiser gets an earful from scores of folks in and around the Yellow Pages industry. Part 2. Boy, does he get an earful! |
September 24, 2004 |
| A Disgruntled Advertiser - Part 1 |
A disgruntled advertiser gets an earful from scores of folks in and around the Yellow Pages industry. Part 1 |
September 2, 2004 |
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My Leftist Views |
A dislocated thumb turned me into a left-winger (and not a very good one at that). |
August 16, 2004 |
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Open Mike Night |
I received a letter from a former Yellow Pages advertiser who owned an HVAC business.
He expresses four major complaints about the Yellow Pages industry, and I'm seeking answers from the industry leaders. |
August 3, 2004 |
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Strike a Pose |
Vogue Magazine and the Yellow Pages have quite a bit in common.
I'm not just talking about the "Non-Therapeutic Massage" classification either. |
July 23, 2004 |
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The Sky Room |
My wife was celebrating her "Niftieth" birthday, and she wanted to be treated like a queen. Fernando to the rescue with a personal recommendation.
But what happens when word of mouth advertising isn't generating enough volume? YP to the rescue! |
June 22, 2004 |
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It Ain't Easy Being So Macho |
Macho men (and women) hate asking for directions when there is an easy alternative. Designing Yellow pages ads so that the buyer needn't ask for more information is a guaranteed method of improving your ad's effectiveness. |
May 24, 2004 |
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Love the One You're With |
Not being present in the Yellow Pages providing information to your customers drives them to your competitors. "If you can't be with the one you love, Honey, love the one you're with. |
April 27, 2004 |
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All politics (and plumbing) is local |
How to give the appearance of being a local service provider in your Yellow Pages ad. Includes tips on Remote Call Forwarding telephone numbers. |
April 6, 2004 |
| Would you like a Rollys Royce with that, sir? |
Marketing a difficult product is much more profitable when you build value rather than cut price. Here's a great lesson from Donald Trump. |
March 30, 2004 |
| Don't Hire a One-Legged Kid |
How to design your Yellow Pages ad so that it attracts a higher caliber shopper. |
March 22, 2004 |
| Can You Click Me Now? |
A review of SuperPages's new Pay-Per-Click model for their Internet Yellow Pages. |
March 2, 2004 |
| Too much business |
What to say when someone already has too much business to handle. |
February 24, 2004 |
| More Debate Over Photos in Ads |
I received a ton of advice from YP professionals about photos of advertisers in their ads.
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February 17, 2004
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| Do Photos Belong in YP ads? - Survey Results |
Should a professional services firm include the photo of the owner in the ad? I posed this question to industry leaders to see what they had to say about it.
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February 9, 2004
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| The Perfect Headline |
Faithful reader Rich D'Alessio of the MPC Boaters Directory offers this helpful tip
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February 2, 2004
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| The Super Bowl and the Yellow Pages |
The nature of advertising changes completely when your ads are part of the attraction instead of being part of the distraction. In that way, the Super Bowl and the Yellow Pages share common ground.
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February 2, 2004
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| World's Richest Beauty Pageant |
How the Yellow Pages compares to the Miss America Pageant. Not only are the stakes much richer, but the competition is tougher, too.
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January 19, 2004
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| How I Found a New Crack Dealer |
Advertising in media such as TV, radio, newspaper and direct mail are great at warming your prospects up. Here's how the Yellow Pages made the sale for one crack dealer.
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January 12, 2004
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| The Richest Cheesecake in Washington |
Sometimes, having the best value proposition doesn't do you any good. If the prospect won't see you, it doesn't matter what you've got. You might try this technique that landed a salesman a $100,000 annual contract after the prospect refused to see him twice.
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December 22, 2003
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| Don't Get Arrested in Australia |
Did you know that they don't have bail bonds in Australia? I wonder what they do with their criminals. Maybe elect them to public office?
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December 15, 2003
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| How to Make the Phone Ring |
An incredible tool that you can ad to almost any Yellow Pages ad to double or triple the number of qualified calls it generates.
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December 8, 2003
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| Bailing Out on the Holiday Party |
The sad tale of Lars and Gloria, his decision to drive drunk and her experience finding a bail bondsman.
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November 24, 2003
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| How to Recognize Folks in a Buying Mood |
Accurately predicting what triggers people to buy helps you target your message for maximum effectiveness.
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November 17, 2003
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| Analysis of "Real Estate" in the Yellow Pages |
My friend is a real estate agent in La Jolla, CA. I've reviewed her strategy of using bus bench advertising to build her business.
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November 10, 2003
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| Search engines Woo Yellow Pages Publishers |
Here's my field report from the Digital Directories and Interactive Local Media Conference. You should read what Yahoo!, AOL, LookSmart and Muller Medien have to say.
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November 3, 2003
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| The Perfect Headline? |
I received a letter from another publisher who has had success with an unusual headline. Could he be right?
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October 27, 2003
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| One Quick and Easy Change |
The easiest way to improve 90% of all Yellow Pages advertisements. Headlines, and how to write them
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October 20, 2003
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| Everybody Knows Me |
How to handle the objection "Everybody Knows Me."
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October 13, 2003
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| How to Build the Next Edsel |
Why making minor modifications to an underperforming ad won't boost results and could cause a serious traffic accident.
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October 6, 2003
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| Lies, Darn Lies and Stuff I Just Made Up |
A CMR (national advertising agency) takes me to task for publishing statistics that he believes to be misleading.
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September 29, 2003
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| The Ugliest Pooch in the Pound |
The importance of having an ad that is so eye-catching that it's one of the first 3 ads considered.
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September 22, 2003
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| The Internet Needs a New Roof |
Why a roofer (or plumber or electrician) needs to advertise on the Internet in addition to Yellow Pages.
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September 15, 2003
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| The "Teaser" and the "Closer" |
How mass media and directional advertising compliment each other. My experiences with AAMCO.
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September 8, 2003
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| How to Select a Directory for Your Ad |
A comparison of Yellow Pages directories and Outdoor Advertising
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September 1, 2003
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| Answer to a Higher Calling |
Henry Ford's views on building a valuable company.
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August 18, 2003
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| Your Research Results Are In |
An In-Depth Look at Sales Behavior.
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August 11, 2003
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| The MaxEffect |
A Professional Ad Designer struts his stuff.
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August 4, 2003
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| The Invisible Man (Part II) |
A salesman's method for saving his clients from invisibility
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July 28, 2003
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| The Invisible Man |
Thousands of businesses suffer from the curse of invisibility. Here's a solution.
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July 21, 2003
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| The Chicken Diva |
How to improve your attitude by improving your process.
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July 14, 2003
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| A Bad Ad Gone Good? |
Putting a self-proclaimed expert to the test.
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July 1, 2003
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| I was just talking about you |
How to use testimonials in your advertising for maximum impact.
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June 23, 2003
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| Marian King's Crackhead Son |
What went wrong this morning, and what Marian REALLY wants
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June 16, 2003
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| How to Create Great Ads |
A review of "Effective Yellow Pages Advertising for Lawyers".
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June 9, 2003
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| Ride Along Little Doggie |
How to fully explain the job requirements BEFORE a sales rep is hired.
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June 2, 2003
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| Shotgun Wedding |
The danger of having an ad that's a mile wide and an inch deep.
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May 27, 2003
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| Wimpy Gets Whacked |
A Simpler Approach for Overcoming Shyness
Plus . . . Herb Gordon Says Mass
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May 19, 2003
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| Letter from Wimpy |
5 Simple Steps for Overcoming Shyness
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May 12, 2003
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| A Disease that's WAY WORSE than SARS |
A discussion of how the media is focused on the wrong issue.
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May 2, 2003
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| How to Mine Gold from the Yellow Pages |
A scientific method for generating superior results from your advertising |
April 21, 2003
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| No Pain - No Change |
Using the time tested motivation technique of pain. Plus a look at the history of the Band-Aid. |
April 15, 2003
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| How to Run a Profitable Internet Company |
A real life example of WorldPages.com and the strategy that makes it successful |
April 8, 2003
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| Purple Cow |
A review of Seth Godin's new book and a look at what makes some Celebrity Cows & companies remarkable |
April 1, 2003
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| Tips from our Readers |
Ideas on recruiting |
March 25, 2003
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| Get a MOVE on |
Amazing facts about the number of people who move each year, and how to profit from it. |
March 18, 2003
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| Can you READ me now? Good. |
The appalling state of literacy in America, and how to profit from it. |
March 11, 2003
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| The Secret Handshake |
A unique method for building stronger relationships by using this simple greeting |
March 4, 2003
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| Beware The Purse Snatcher |
When consumers are most likely to use the Yellow Pages. Also, a look inside Cindi Hardesty's secret life |
Feb. 25, 2003
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| Happy Birthday to the Yellow Pages |
The Yellow Pages has an incredible history. Feb. 21, 2003 marks the 125th anniversary of the first edition.
Also, Fun Facts about Connecticut
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Feb. 18, 2003
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| Eenie Meeney Miney Mo |
"Pick Me!", "You are what you wear", and a look back at the movie, "Trading Places" |
Feb. 7, 2003
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| Ginsu 101 |
Marketing lessons from the world's most famous infomercial |
Jan. 31, 2003
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| Why Nobody Advertises in the Yellow Pages |
The REAL difference between Yellow Pages and all other advertising media |
Jan. 24, 2003
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| Kicking Goliath in the Shin |
How Ohio State won the National Championship against the odds |
Jan. 17, 2003
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| Moby Dork (The Bel Air Legend) |
Correcting problems early on can save you from a nasty case of whiplash |
Jan. 10, 2003
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Help Wanted: Dead End Job
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Managing employees to see the bigger picture |
Dec. 20, 2002
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Your Annual Review
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Toastmasters, public speaking and personal growth |
Dec. 13, 2002
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Michelangelo and the Yellow Pages
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Helping people find what they really want |
Dec. 6, 2002
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The Fab Four
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Getting past the gatekeeper to the decision maker. Plus the "real" history of the Beatles. |
Nov. 22, 2002
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Anyone Listening?
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Listening Skills |
Nov. 8, 2002
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Muscle Beach
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How cheating affects every aspect of your life |
Nov. 1, 2002
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The Corn Peelers
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Recruiting lessons from the Nebraska Cornhuskers |
Oct. 25, 2002
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2-Minute Offense
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The importance of preparation on a sales call. Plus fun facts about Oklahoma |
Oct. 18, 2002
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You Rang?
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Tips for using the telephone. Plus a history of the telephone. |
2002
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Going to Hell in a Handbasket
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It's the economy, stupid |
2002
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How to be a Better Kisser
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Holding an "Open House" as a recruiting tool |
2002
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How to be a Doughnut (not a hole)
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The not-so-secret success of Krispy Kreme |
2002
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How to Get Paid Five Bucks for Going to the Bathroom
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This isn't what you think |
2002
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How to Make $40k Drinking Coffee
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A highly caffinated way to get paid for drinking coffee |
2002
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Liar, Liar Pants on Fire
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Overcoming that pesky tattoo |
2002
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Playing Monopoly with Your Advertising Budget
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Focusing on the customers you can help the most |
2002
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The Coach
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Management lessons from the winningest coach in Indiana High School Basketball. |
2002
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The Frying Pan Objection
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The importance of value selling versus "hit and run". The real decision maker isn't always who you think that it is. |
2002
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The Grand Canyon
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Why electricians are the "Top Gun" pilots among contractors. Plus a closer look at the butt crack. |
2002
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The McDonald's Close
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Why asking "If you want fries with that" is important to all of us. |
2002
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My Toaster is a Spy
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How to ask for referrals. Plus, how telemarketers know when you're eating dinner. |
2002
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The Worst Insurance Salesman I Ever Met
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Salesmanship is much more than a slick presentation |
2002
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Worst Interest Creating Remarks
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How to offend anyone in 10 seconds or less |
2002
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