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The main person behind the Yellow Pages Commando is Dick Larkin. You can reach him through all sorts of ways. Dick Larkin
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I've been bragging about Kerry Randall's book on Yellow Pages Advertising for Lawyers as being simply the best book I've read for Yellow Pages advertisers. The problem was that it was targeted toward lawyers and didn't address other business types. Wisely, Kerry updated the wonderful tips and marketing plans for any business that advertises in the Yellow Pages. He sent me a copy for review, and I liked it so much that I bought the exclusive rights to market the electronic version. His book is loaded with very specific examples and exercises that are easy to follow. I can honestly say that every advertiser (even a guy with a little in-column ad) will benefit by reading this book. I've seen, and even promoted other very good YP books that sell for $50 - $150, but nothing cuts to the chase like Winning the Yellow Pages War. Kerry focuses on the critical issues that will have the biggest impact. He uses solid examples and shows ads created using his techniques. I'm selling copies of Winning the Yellow Pages War for only $25.00. That price is far too little for the value the book contains. However, my mission as the Yellow Pages Commando has always been to help more people be successful with their Yellow Pages advertising rather than to get rich off a few that can afford a higher price.  I'll email the book to you as a PDF document that can be read and printed using the free Adobe Acrobat reader. I offer a 100% money back guarantee if you are not completely satisfied with your investment. You have nothing to lose. | |
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