Marc Tellier unfazed by Reach Local’s Canadian Push
Tuesday, September 16th, 2008
I’m here now . . . you can close your book anytime.
Marc Tellier, CEO of Canada’s Yellow Pages Group (not pictured here) speaking at The Kelsey Group’s DMS ‘08 conference in Atlanta dismissed the threat posed by Reach Local’s recent announcement to sell local online advertising in Canada.
“YPG has been providing advertising services, both print and online including Internet Yellow Pages and Google Adwords very successfully. There’s no reason to expect anything other than continued success and growth of our advertiser base.”
Of the top 10 websites in Canada, we’re the only one that is Canadian. The others are US based.
There is a significant role for paid placement and keyword based advertising to coexist.