I had a great conversation with Paul Youlten, founder of Yellowikis.org.
Yellowikis is to Yellow Pages what Wikipedia is to encyclopedias and what craigslist is to classified advertising.
It has the power to change the game forever, and to bring the open source movement to small business information.
Small Business Commandos conversation with Paul Youlten, founder of Yellowikis: Play Now | Play in Popup | DownloadIt’s heating up down under with Google and Sensis locked in an all out battle to control local search dominance in Australia.
My bet is on the team with the local sales channel, and that would be Sensis.
See, it comes down to human nature. Small businesses that advertise in the Yellow Pages do not BUY advertising. They are SOLD advertising, and there is a big difference.
Until Google has a way to reach the local advertisers and to sell them on the concept of local online advertising, the game will go to the sales team.
Here’s the deal.
As long as the Sensis product is good enough (and I understand that it is quite good), a better mousetrap won’t change the outcome.
You don’t need a better mousetrap if the first trap killed the mouse.