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Kelsey Group Blogs » Universal Search Paves the Way for Local Video

Michael Boland of the Kelsey Group has a point on post discussing the impact of video syndication and universal search.

The point he makes is that some companies (usually traditional publishing companies) are fighting against publishing video through syndication.

Syndication means uploading the videos on YouTube, MySpace, DailyMotion and other video sharing sites.

On the one hand, you lose control when you syndicate the video.  It resides on someone else’s servers, and they control the surrounding page.

On the other hand, the video will be seen by many more potential customers.

At Weblistic, I’m thrilled to have played a part in the development of local video saturation.  We regularly push local videos to dozens of sites in an effort to generate leads for our clients.  Our clients relish the leads they receive because the customers have a better understanding of the products and services being offered.

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Sometimes the simplest message is the most effective.

Note, this works because Mr. Clean has a well established brand.

Branding is more important than ever.

Here’s a great shot from an ad at the World Cup. Can’t help but think this might be photoshopped.

Levis’ is pretty conservative, but this is the type of guerrilla marketing that would get millions of dollars in free publicity.

Look, America’s Funniest Home Videos is a US TV show that has run for a decade showing people falling down and taking crotch shots. High brow? No. Ratings? You betcha!