Posts tagged as:

yellow pages

Yellow Pages Group Search Solutions

February 22, 2010

This is a well produced video describing the benefits and services offered by YPG, Canada’s largest directory publisher. While the service isn’t new, given YPG’s strong sales force and customer relationships, it marks a solid movement toward giving advertisers what they want. Extending beyond the printed directory, and YPG’s own websites such as YellowPages.ca, advertisers [...]

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AT&T Drops Madison White Pages Residential Listings

January 23, 2010

AT&T will no longer be publishing residential listings in Madison, Wisconsin.  This follows their trend of eliminating residential listings in Milwaukee, Austin, Texas, and Atlanta, Georgia.  This should make the environmentalists happy. It’s interesting timing to announce the elimination on the same day that they begin delivering directories. The 2010 Madison AT&T Yellow Pages is [...]

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Congratulations Joe Brien – $16,500 Bonus !

January 19, 2010

Last January, we announced a contest to our sales reps to reward consistent performance. It’s really simple.  We started with 150 sales reps who represent HomePages Directories in Illinois, Wisconsin, Ohio, Indiana, Iowa and Kentucky. Make a sale.  Every day. Our directories serve small businesses that serve mostly local customers. The Yellow Pages ads start [...]

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For Sale: Small Independent Directory Publisher

January 10, 2010

I received word from an old friend that he is interested in selling his small (around $1 million revenue) independent Yellow Pages publishing business. It’s located in the Southern United States, and would need to be owner operated to be successful. The owner has experienced health problems, and needs to sell to someone who can [...]

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I’m giving this Television away on January 18 at 8:30 AM

January 10, 2010

January 18, 2010 is the date of our annual company meeting at American Marketing & Publishing, LLC.  It’s when we bring all of the sales team and office employees to Northern Illinois University for one day of reflection, direction, and motivation. 2009 was a remarkable year for the HomePages Directories.  We expanded our publishing footprint [...]

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Can this ad be saved?

January 7, 2010

My friend Joe Brown at Kenyon Design Group reworked this ad into a much more beautiful ad. The advertiser had been running this ad in a large number of directories for years. The advertiser explained that this ad was originally designed by a Dontech rep with 30 years of experience. The problem is that it [...]

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I’m giving this car away

January 7, 2010

On January 18, 2010, I’m giving this Saturn Astra away to one of my sales representatives. This is the 3rd such car I’ve given away in the last 6 months. So what does a rep have to do to win such a spectacular vehicle? One sale, every day. Rep who goes the most consecutive days [...]

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Advice to Yellow Pages Publishers for 2010

January 3, 2010

The biggest challenge for traditional media is letting go of proprietary thinking without abandoning the proprietary publications. 1. Grow and invest in what you own, control, and can improve. Make your books, papers, websites significantly better for the end user this year. This is basic. Give them more relevant information in highly localized formats. 2. [...]

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