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Yellow Pages Group Search Solutions

February 22, 2010

This is a well produced video describing the benefits and services offered by YPG, Canada’s largest directory publisher. While the service isn’t new, given YPG’s strong sales force and customer relationships, it marks a solid movement toward giving advertisers what they want. Extending beyond the printed directory, and YPG’s own websites such as, advertisers [...]

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Why does Google REALLY want Yelp?

December 20, 2009

Google is reportedly buying for around half a billion dollars.  Heck, it makes me wanna yelp! Yelp is a consumer review site that sells advertising to local businesses. In a perfect world, the honesty of reviews adds credibility to each business, and advertising simply provides for greater exposure and content. But it’s not a [...]

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Google to Acquire Yelp

December 19, 2009

Businessweek and the New York Times have reported that Google is in talks to acquire user review site, for around $500 million. Yelp reportedly has 8 million user reviews, so this works out to about $62.50 per review. So why would Google pay to own user reviews when it already links to them for [...]

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