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Why does Google REALLY want Yelp?

December 20, 2009

Google is reportedly buying Yelp.com for around half a billion dollars.  Heck, it makes me wanna yelp! Yelp is a consumer review site that sells advertising to local businesses. In a perfect world, the honesty of reviews adds credibility to each business, and advertising simply provides for greater exposure and content. But it’s not a [...]

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