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Yellow Pages Group Search Solutions

February 22, 2010

This is a well produced video describing the benefits and services offered by YPG, Canada’s largest directory publisher. While the service isn’t new, given YPG’s strong sales force and customer relationships, it marks a solid movement toward giving advertisers what they want. Extending beyond the printed directory, and YPG’s own websites such as, advertisers [...]

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Can this ad be saved?

January 7, 2010

My friend Joe Brown at Kenyon Design Group reworked this ad into a much more beautiful ad. The advertiser had been running this ad in a large number of directories for years. The advertiser explained that this ad was originally designed by a Dontech rep with 30 years of experience. The problem is that it [...]

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