I’m giving this car away

January 7, 2010

On January 18, 2010, I’m giving this Saturn Astra away to one of my sales representatives. This is the 3rd such car I’ve given away in the last 6 months. So what does a rep have to do to win such a spectacular vehicle? One sale, every day. Rep who goes the most consecutive days [...]

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Advice to Yellow Pages Publishers for 2010

January 3, 2010

The biggest challenge for traditional media is letting go of proprietary thinking without abandoning the proprietary publications. 1. Grow and invest in what you own, control, and can improve. Make your books, papers, websites significantly better for the end user this year. This is basic. Give them more relevant information in highly localized formats. 2. [...]

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The Dalai Lama’s one and only item

December 24, 2009

I was standing in the checkout line at Costco last Saturday when out of the corner of my eye, I recognized a celebrity standing in front of me. He stood there in a navy blue Adidas running suit instead of his orange tunic, but I recognized that famous face. I was standing next to the [...]

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Why does Google REALLY want Yelp?

December 20, 2009

Google is reportedly buying Yelp.com for around half a billion dollars.  Heck, it makes me wanna yelp! Yelp is a consumer review site that sells advertising to local businesses. In a perfect world, the honesty of reviews adds credibility to each business, and advertising simply provides for greater exposure and content. But it’s not a [...]

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Google to Acquire Yelp

December 19, 2009

Businessweek and the New York Times have reported that Google is in talks to acquire user review site, Yelp.com for around $500 million. Yelp reportedly has 8 million user reviews, so this works out to about $62.50 per review. So why would Google pay to own user reviews when it already links to them for [...]

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