Can this ad be saved?

by Dick Larkin on January 7, 2010

My friend Joe Brown at Kenyon Design Group reworked this ad into a much more beautiful ad.

artisan hvac before

The advertiser had been running this ad in a large number of directories for years.

The advertiser explained that this ad was originally designed by a Dontech rep with 30 years of experience.

The problem is that it is not visually appealing.  Since women make 85% of local buying decisions, it is certainly less than optimal.

It also doesn’t do much to build trust, build value, communicate benefits.

Here’s what Kenyon Design did with basically the same content.

artisan hvac after

The advertiser increased his advertising from 3 books to buying 23 triple-truck ads.  He’s since expanded his advertising with the HomePages, and has been highly effective.

I highly recommend Kenyon Design Group as a top notch Yellow Pages Ad Designer.

{ 1 comment… read it below or add one }

SteveSipress January 8, 2010 at 11:38 pm

I love it! Excellent re-design.

And I can tell you from experience: 99% of the reps, managers and graphic artists at that company have absolutely zero clue how to create an effective ad.

But you obviously know that. And here’s some proof.

Well done!

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