Local Advertising as a Barometer for Economic recovery

by Dick Larkin on May 25, 2011

The news about Yellow Pages these days is pretty grim.  The San Francisco Board of Supervisors has imposed delivery restrictions that effectively ban Yellow Pages distribution.

But in the small towns around the Midwest, the news for community directories has been entirely different.

In an effort to spread some good news (and blow our own horn), I’ve put together a series of press releases to highlight real, tangible local growth in print advertising.

Cedar Lake, Indiana Economy Comes Roaring Back with 44% increase in local business advertising.

Edinburgh, Indiana Economic Indicator Rises 22% on Local Advertising Surge

Anamosa, IA economic indicators up 20% over last year for small businesses

Pecatonica, Illinois Economy Shows Promising Growth

Hobart, Indiana Businesses Thrive as Local Economy Experiences Upturn

Indianola, Iowa Businesses Surge Ahead as Economy Rebounds

Fort Atkinson, Wisconsin Economy Shows Solid Recovery, 21% increase in local business advertising

Will these drops of good news change the thinking of the non-believers?  Not likely.

But for the family owned businesses that serve tight-knit communities, they may be happy to know that they are not alone in appreciating fantastic local directories.

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