Gene Daly to head SEO Logic
Gene Daly, former President of Ketchum Directory Advertising joined SEO Logic as CEO.
It’s an interesting move for one of the stalwarts in the Yellow Pages industry. SEO is very closely linked with a complete directional marketing plan. SEO helps people looking for your type of product or service to find your business in the organic (free) listings.
Some of Gene’s Yellow Pages clients (according to the press release) were LensCrafters, Penske and DirectTV. A CMR’s role is to handle the balance between national branding and marketing and local lead generation, and this challenge is faced constantly online.
I think this is a good move for both Gene and SEO Logic, and will keep an eye on their progress.
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