How to double your calls from Yahoo! Local Business Center
Local Search, SEO, and Rants | Stephen Espinosa » Blog Archive » Call to Action on Yahoo! Local
Andrew Shotland, Local SEO God (not pictured here) tipped me off to a post by Stephen Espinoza on giving listings a lift using a few simple, but apparently highly effective tweaks.
1. Insert Keyword into Business Name - This was especially effective when inserting it BEFORE the business name.
Belbien Skin Care & Day Spa was changed to
Day Spa by Belbien Skin Care & Day Spa
Yeah, the second Day Spa is redundant but it does keep the integrity of the actual business name.
2. Upgrade to a Yahoo Local Enhanced Listing. It’s worth the money to come up higher in the results and it gives the business owner the ability to add several additional attributes. Shove a crowbar in your wallet and pony up a few dead presidents.
3. Write a well optimized description. This means making it readable while inserting several key phrases.
4. Get plenty of 5 Star Reviews. You might need to ask a few of your best customers to write reviews, but the payoffs are enormous.
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