The Best Card in The World
(This is a post of the recent Small Business Commando Newsletter)
My 80-year-old father is in a nursing home, and I’m fortunate to spend time with him weekly.
My daughter and the Bishop, our 8-pound Maltese puppy, join me on every visit.
Dad’s doing pretty well, but he misses his old friends. He can’t talk on the phone, use a computer or write a letter, so he’s pretty much cut off in that respect.
To help him reach out, I snapped a photo of Dad holding the Bishop and made a greeting card. My Dad has a great sense of humor, so I put little thought bubbles on the photo.
Both Dad and dog were thinking the same thing, “I hope he doesn’t pee.”
Then I wrote a few paragraphs in my Dad’s voice to let his friends know how he is doing.
The online card service printed the cards with my message inside, stamped and mailed the cards via first class mail. His friends were hysterical and were thrilled to hear from him.
This greeting card is a great example of how technology allows us to personalize communication. I would never take the time to physically print and write two dozen cards, but using an Internet service, I was able to complete the task in a few minutes with much greater impact than if I had sent a fancy Hallmark card or an email.
This teaches us a powerful message about advertising and marketing.
As you market your business, look for ways that you can personalize the message, inject humor, and make the recipient happy to hear from you.
That’s the real power of technology. It gives us the ability to target and personalize our communication.
See you next week.
By the way, if you’d like to see a copy of the card, email me your postal address. I’ll be happy to send it.
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