Yellow Pages Hanging Tough?
Alert blogger Andrew Shotland (not pictured here)
tipped me off to a fascinating article on Slate about the history and challenges of the Yellow Pages industry.
I’ve said it before, but the Yellow Pages is a deeply misunderstood directional advertising medium.
While many (including me) have predicted the demise of the Yellow Pages, there continues to be value for advertisers.
This article dives into the amount of waste and environmental impact, but does not address the positive impact of consumerism and reduced driving when fingers do walking. The simple fact is that not every uses (or wants to use) the Internet as their sole source for local business information.
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