Franchise organizations and local online marketing
I just finished presenting a breakout session at the International Franchise Association convention in Orlando. I shared the stage with the amazing Gregg Stewart of TMP Directional Media and highly creative, Mark Ludwig of Hot Dish Advertising.
We each covered our areas of specialties, and I did a segment on using video and video sharing to market your business.
It really struck a nerve, and the questions would still be coming if we hadn’t run out of time.
One of the simple tips is to break videos down into easily digestible segments.
You’re far better off producing 15 videos that are each 1 minute in length than using one video that is 15 minutes in length.
When you submit the videos to the video sharing network sites (such as YouTube, Veoh, and AOL Videos), use a very simple phrase to title and tag each video so that Google will know how to categorize it.
A few notes on franchising. . .
Franchising is hot. There were over 3,000 total attendees at the show representing over $16 trillion of economic impact in the US. This is an industry that thrives when the economy slows because talented employees lose their jobs and purchase franchises. These are some very sophisticated and dynamic companies that attract entrepreneurial managers.
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February 28th, 2008 at 2:43 am
Presenting a session at the International Franchise Association convention in Orlando is really a great thing and especially your video submission tips are great for us and thanks for sharing good news on franchising.
February 29th, 2008 at 4:42 am
Good Information on franchise organization and local online marketing