Internet Advertising to Surpass Radio This Year
TNS MEDIA INTELLIGENCE FORECASTS 4.2 PERCENT INCREASE IN U.S. ADVERTISING SPENDING FOR 2008
A report on advertising forecast by TNS Media projects that Internet advertising would surpass radio advertising this year.
I remember back in the olden days in the late 1990s when I was heading sales at GTE Interactive Media and the first banner ads went online to the horror of the purists who believed that the Internet should be free of the evils of advertising.
Thank God for advertising, because that’s what has kept the Internet free for so many users.
Can you imagine paying a few cents or a buck to Google for every search? No chance.
However, by providing high quality, targeted advertising, technology has been funded by our consumerism.
. . . and how cool is that?
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January 11th, 2008 at 8:05 am
Very interesting survey
Curious as to what role the social networks are playing, if any for the increase in on-line advertising or is it just organic growth.