It’s all about credibility
We’ve been testing various video services, and it struck me that the value to the local business is the credibility that is created by using a video as opposed to simply looking at a website.
For example, Scott Fence is a well established, full-service fence company in San Diego. I’ve seen their signs on fences of all sorts. I’ve looked at their website.
But it wasn’t until I watched the video we made for them that I truly felt a connection.
When I see this, I get the impression that Kent Scott is a true blue fence expert.
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July 6th, 2007 at 3:12 pm
Good tip - sure makes a difference. I hope you’re also working on their website…(!)
December 1st, 2007 at 12:04 pm
A very valid observation.
Video can be more credible that text on a page.