It’s all about credibility
Friday, July 6th, 2007We’ve been testing various video services, and it struck me that the value to the local business is the credibility that is created by using a video as opposed to simply looking at a website.
For example, Scott Fence is a well established, full-service fence company in San Diego. I’ve seen their signs on fences of all sorts. I’ve looked at their website.
But it wasn’t until I watched the video we made for them that I truly felt a connection.
When I see this, I get the impression that Kent Scott is a true blue fence expert.