How Lo(cal) can you Go?
Local.com - Press Center - Press Releases - Yellow Pages - Search Engine - Business Directory:
Local.com, one of the pioneers in the local internet recently moved their content and ad platform to mobil devices.
Why is this important you ask?
Well, mobile devices are inherently local in their utility.
It’s not like you’re going to be researching on Wikipedia on your cell phone.
However, you will use that phone for directions, directory assistance and all sorts of shopping type services.
By migrating to the mobile devices, Local.com joins (and probably leaps ahead of) several directory publishers.
It’s very early in the local / mobile marketplace, and it will be a while before any one company is dominant.
Relationships wih carriers will be important to have prominent placement on the handset deck.
That’s going to take money, and money comes from advertisers.
Here’s the press release . . .
Local.com Introduces Local Mobile™ Local.com search functionality now available on mobile phones and devices IRVINE, CA, May 23, 2007 —
Local.com Corporation (NASDAQ: LOCM), a leading local search engine, today announced the launch of Local Mobile™, the company’s new mobile service that allows users to access Local.com’s search engine from mobile phones and devices.
Local Mobile is a mobile-centric, ad-supported site that provides users with a quick and easy way to perform relevant local searches by entering a keyword and location from their wireless phone or device. Local.com has partnered with Trilibis Mobile, a leading provider of mobile community applications and enabling technologies, to develop and deploy Local.com’s mobile service.
Local Mobile enables users to:
• Quickly access search results based on a simple “what” and “where” search
• Access business profile pages, complete with mapping
• Access driving directions
• Send listings to mobile phone or device via SMS
• Access click-to-call functionality
• Sort results by relevance, distance or name“We recognize that our users want access to Local.com wherever they are, and Local Mobile represents an extension of our leading local search technology for consumers on-the-go,” said Bruce Crair, Local.com president and COO. “According to a recent report by iCrossing, an estimated 37 million Americans conduct mobile searches on a weekly basis, with maps/directions, and local information being in the top three searches. As a leader in local search, it was a natural fit for us to extend our reach into the mobile market.”
Local Mobile is available on any mobile phone or device with mobile web browsing capabilities.
“Local.com is truly a leader in the local search industry. They have set the standard for providing highly relevant local search results,” said Alex Panelli, Trilibis Mobile CEO. “With 75 percent of mobile searchers refusing to go beyond the second page, returning relevant search results is essential. We are pleased to be working with Local.com on this exciting new venture.”
To use Local Mobile, go to: http://mobile.local.com from the Internet browser on your mobile phone or device.
About Local.com
Local.com (NASDAQ: LOCM) is a Top 100 website attracting approximately 10 million visitors each month seeking information on local businesses, products, services, people and jobs. Powered by the company’s patent-pending Keyword DNA® and local web indexing technologies, Local.com provides users with targeted, relevant local search results, including special offers from local businesses, user reviews, local businesses’ website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay-per-click, banner and pay-per-call ad products. For more information visit: www.local.com.
About Trilibis Mobile
Founded in 2002, Trilibis Mobile is a leading provider of mobile community applications and enabling technologies. Trilibis patent-pending mobile publishing solution, SmartPath™, enables content providers, online communities, direct marketers and other mobile service companies to create, deploy, update and manage highly-customizable, cross-platform applications and mobile Internet (WAP) sites compatible with all major carrier networks and hundreds of mobile handset devices.
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