Who’s who in local SEM
SEM for SMBs: A Critical Layer For Local:
A detailed post by Greg Sterling at Search Engine Land looks at various local search marekting firms and their various approaches to reaching the local business advertiser.
In short there are three approaches:
1. Come and get it. (it’s making billions for Google)
2. Knock - Knock (feet on the street)
3. One Ring-a-dingy, two ring-a-dingy (tele-sales)
4. You want fries with that? (leveraging traditional sales forces to sell internet)
Hey, there’s no one perfect answer. It’s hard work reaching local advertisers and selling them online advertising.
There’s just one catch.
Consumers use the Internet for everything including local business search.
So if that’s where the audience is, that’s where the advertisers will be.
It’s not a matter of if local internet advertising will be the dominant medium for business. It’s only a question of who will do it and how quickly.
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