An insider’s look at Microsoft & Yahoo
Microsoft-Yahoo: Which Products Would Win:
Here’s a detailed analysis of the rumored Microsoft - Yahoo merger.
Having lived through sevreal “mergers” myself, I will guarantee that if this occurs, it will be an acquitision, not a merger.
Most of the Yahoo folks would get pushed aside, but a few would probably rise to the top.
As this article points out, there is a large amount of overlap in both company’s online products.
Yahoo is much better at SELLING advertising, and that has real enterprise value.
Google has kicked everyone’s butt with their ability to get people to come BUY advertising, and that will be very hard to unseat.
Form personal experience, I have been pleasantly blown away by Microsoft’s Live Local team’s responsiveness and eagerness to provide outstanding service.
I think the people in Yahoo would like to provide outstanding service, but there are many existing agreements (such as with AT&T) that make it difficult for Yahoo’s team to respond as nimbly.
Google may deservedly be everyone’s darling, but Yahoo and Microsoft are two phenominally powerful media and technology companies that could use a boost of vision.
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