Superpages.com learning lessons from Google
Superpages announced a serious upgrade to their ad serving that takes a lesson from Google.
Basically, Superpages is now positioning advertisers based on a score that evaluates relevancy, performance and their bidding structure.
Superpages, which was recently spun off from Verizon, is the hands-down leader in Internet Yellow Pages. Having been an IYP publisher myself of Worldpages.com, I have long admired the progressive movement of Superpages.
I can’t say that I agree with the ads they show that often seem unrelated to the search, but they continually challenge the status quo.
Superpages was an innovator in performance-based IYP advertising, and this is a step in the right direction. Their challenge, as many local sites have found, is remaining relevant in a world where Google is the source for so much of their traffic.
| World Famous Marketing Tips |
| No spam. Never, ever, ever |
|