YellowBot.com - now THIS is cool
Kelsey Group Blogs – Yellow Pages and Local Media:
One of the really interesting things I saw at the Drilling Down on Local 2007 conference was a private presentation of Yellowbot.com by Erron Silverstein.
Erron is justifiably exhuberent about his approach toward Internet Yellow Pages , social networking and web 2.0 (how’s that for a trifecta of buzzwords?)
I am one of the most jaded users of Internet Yellow pages (having run WorldPages.com for half a decade).
However, Yellowbot.com showed one of the most seamless integrations of easy consumer input with structured directory content.
Erron is (and I say this with much respect) a mega-geek. He’s nitpicked pieces of various properties and layered the most interesting features on top of the Localeze enhanced local business database.
In a way, it reminds me of MojoPages.com, a San Diego based start up that hopes to accomplish much of the same. (fabulous user generated content with structured data).
YellowBot is more likely to be a technology provider to an existing sales force or media publisher. Erron’s strength is not in creating a local sales force.
But if you want to see the future of IYP, take a look at yellowbot and mojopages.
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April 5th, 2007 at 5:23 pm
Hi Dick,
Glad you liked what you saw (and see)!
We have a lot more coming up in the next weeks and months. Both big new helpful features for the users and business owners alike and also subtle things like much improved data - we have our servers poking and processing away on the raw feed of data to get the “good bits” out.
You are right that an in-house sales force is unlikely to be in our future - others are much better at that stuff anyway, so when we need that we’ll definitely partner up.
- Ask