Comments on: Strong Print YP Growth Continues for Indies http://ypcommando.com/blog/2007/02/23/strong-print-yp-growth-continues-for-indies/ Local Online Marketing . . . Commando Style. Sat, 11 Oct 2008 16:55:30 +0000 http://wordpress.org/?v=2.0.5 by: Commando http://ypcommando.com/blog/2007/02/23/strong-print-yp-growth-continues-for-indies/#comment-143 Sun, 04 Mar 2007 06:13:37 +0000 http://ypcommando.com/blog/2007/02/23/strong-print-yp-growth-continues-for-indies/#comment-143 My guess is that any double digit growth is likely to come from acquisitions. Same book growth on the independent side usually ranges in the high single digits, and occasionally in the 10-15%. It's much harder for an incumbent to show that kind of growth because of their much larger revenue base and historically higher rates. By the way, I received my 7th yellow pages directory at my home in San Diego. I get two from the incumbent AT&T (big book and mini book), a Verizon, oops Idearc directory, San Diego Directories which was acquired by Yellow Book, the other Yellow Book directory, a directory from United and now a new independent called Your Community Phone Book. My guess is that any double digit growth is likely to come from acquisitions.

Same book growth on the independent side usually ranges in the high single digits, and occasionally in the 10-15%.

It’s much harder for an incumbent to show that kind of growth because of their much larger revenue base and historically higher rates.

By the way, I received my 7th yellow pages directory at my home in San Diego. I get two from the incumbent AT&T (big book and mini book), a Verizon, oops Idearc directory, San Diego Directories which was acquired by Yellow Book, the other Yellow Book directory, a directory from United and now a new independent called Your Community Phone Book.

]]> by: Pat http://ypcommando.com/blog/2007/02/23/strong-print-yp-growth-continues-for-indies/#comment-142 Sun, 04 Mar 2007 05:53:36 +0000 http://ypcommando.com/blog/2007/02/23/strong-print-yp-growth-continues-for-indies/#comment-142 I wonder how much of this growth is "same store sales" versus acquisition or new market entry. I wonder how much of this growth is “same store sales” versus acquisition or new market entry.

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