Senior Yellow Pages
Chatanooga has a new Yellow Pages targeted at seniors over 55.
Years ago, the Silver Pages attempted to target seniors. That project ultimately failed, but it’s possible that the world has changed enough to support a taargeted directory.
Maybe that’s the future of the printed directories.
A savvy independent publisher could be successful by keeping the ovehead low and by developing a high quality publication.
Here’s a video of a TV interview
I sure wouldn’t want to publish a directory targeted at anyone under 50.
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