Google declares war on Yellow Pages
It’s heating up down under with Google and Sensis locked in an all out battle to control local search dominance in Australia.
My bet is on the team with the local sales channel, and that would be Sensis.
See, it comes down to human nature. Small businesses that advertise in the Yellow Pages do not BUY advertising. They are SOLD advertising, and there is a big difference.
Until Google has a way to reach the local advertisers and to sell them on the concept of local online advertising, the game will go to the sales team.
Here’s the deal.
As long as the Sensis product is good enough (and I understand that it is quite good), a better mousetrap won’t change the outcome.
You don’t need a better mousetrap if the first trap killed the mouse.
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