Tough 2007 for Print Yellow Pages
In a recent article, Entrepreneur Magazine quoted a Kelsey Group study predicting a significant decline in print Yellow Pages usage among teens.
According to the study, 28% of teens said that they would use the print Yellow Pages to find local business information. 47% said they favored search engines. Only 44% of respondents between 18 and 34 favored the printed Yellow Pages.
I’d like to know where they found ANY teens that use the printed phone books instead of search engines. I certainly don’t know any.
In my quest for knowledge, I found some college students who swear by the printed phone books.
Your Commando Marketing tip of the day:
If you’re marketing to young people, it’s probably best to buy a cover position.
| World Famous Marketing Tips |
| No spam. Never, ever, ever |
|