Small Business Commando News

This is the first podcast from me.

 Yahoo Seminar - Part I [1:50m]: Play Now | Play in Popup | Download

Barry Maher, author of Getting the Most from Your Yellow Pages Advertising will join me for a FREE online seminar to help business owners radically improve the effectiveness of their Yellow Pages advertising.

Print Yellow Pages has changed dramatically in the past few years. Readership has dropped, new directories have flooded the market, telephone companies have sold off their publishing groups, and oh, that Internet thing just won’t quit.

What’s an advertiser to do?

Well, to answer this and many other pressing questions such as, “Which book is really the other book?”

Join me and Barry Maher as we make sense of the Yellow Pages secrets.

This totally free online seminar will be held:

Wednesday, December 13, 2006 10:30 AM PST

(convert to your local time)
Click on the link below to register.

https://www.gotomeeting.com/register/479013335

Here’s a shot of Barry looking like a very stern Civil War hero.

A much more realistic view is Barry checking out the pool scene on a cruise.

In a recent article, Entrepreneur Magazine quoted a Kelsey Group study predicting a significant decline in print Yellow Pages usage among teens.

According to the study, 28% of teens said that they would use the print Yellow Pages to find local business information. 47% said they favored search engines. Only 44% of respondents between 18 and 34 favored the printed Yellow Pages.

I’d like to know where they found ANY teens that use the printed phone books instead of search engines. I certainly don’t know any.

In my quest for knowledge, I found some college students who swear by the printed phone books.

Your Commando Marketing tip of the day:

If you’re marketing to young people, it’s probably best to buy a cover position.