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Ride Along Little Doggie
June 2, 2003
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in this issue
-- Watch this, Boy Wonder
-- Answer to Last Week's Brainteaser
-- Use WorldPages.com to Save Time
-- Required Reading
-- This Week in Pictures
-- More effective than the Subway diet
-- Tastes like chicken
-- So THAT'S where I went wrong
-- Nobody ring the doorbell
-- This Week's Brainteaser
Watch this, Boy Wonder
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Turnover of outside salespeople is a constant challenge
for any organization.
Departing employees indicates that an organization isn't
a great company to do business with. It slows
momentum, worries other employees and robs clients of
continuity.
Some companies have exceedingly high turnover in the
first few
weeks (sometimes the first few hours) of employment.
This indicates that they're not consistently matching
candidates with job requirements.
I recently visited an office that successfully uses an
interesting recruiting process.
Interviewing in this office involves more than just the
hiring manager. Candidates are interviewed by the
sales supervisor, Area Manager and almost always the
District Manager.
Their process that really struck me was that
EVERY
candidate goes on a ride-along with an
Account Executive.
This gives
the candidate a better understanding of the job
requirements. It also gets the candidate to connect
with another sales employee before being hired.
Now, I understand that doing an interview / ride-along
isn't practical, and it would never work in YOUR
office, BUT... imagine what could
happen if you had your
recruits ride along as part of the interview?
Final thought. . .
Building a sales team is like building wealth.
You measure success by how well you hold on to your
most valuable assets.
Answer to Last Week's Brainteaser
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Abraham Lincoln's
persistence is legendary.
- He was defeated when he ran for the
Illinois House of Representatives in 1832. But was
victorious in the House race in 1834, and was then
reelected for three consecutive terms.
- He was defeated when he ran for the U.S.
House of Representatives in 1843, then ran
successfully
for a House seat in 1846.
- He was defeated for the Senate in
1855.
- He was defeated for Vice President in
1856.
- He was defeated for the Senate again in
1858.
- Finally, in 1860, Lincoln was elected
President.
For others, the path was much more
direct.
How many US Presidents held no
elected office other than President?
Click Here to See the Answer & Our Winner
Use WorldPages.com to Save Time
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WorldPages.com can save
you tons of time
because it lets you find businesses by
neighborhood.
You spend less time
driving around, because we do the work for you.
Use the "What's
Nearby" link on any listing to find and sort all
nearby businesses.
You can sort the neighborhood by heading to find all of
the attorneys, dentists, locksmiths, and so on.
Alternatively, you may select "All Businesses" and see the names
of every business in the neighborhood.
Cool, Huh?
Try it yourself
Required Reading
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Here's a great book about creating powerful ads.
The following review from a reader expresses my
feelings as well.
I was Going to be Selfish by NOT reviewing this
Book,
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Reviewer:
A reader
from Alexandria, Egypt
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Possibly the best marketing book I have read in years.
The Wizards of Ads goes way beyond
technique to human nature and service factors; it is
more of a structure less marketing book than it is an
advertising book.
You will not find any
principles of
design or definitions of Reach here, but you will
definitely find a lot of wisdom.The book is
divided
into 100 + 1 chapters and is about 200 pages long.
Which means that each chapter averages 2 pages. I
could read 2 chapters between meetings. The last
chapter being an epic on service, not advertising but
plain service, plain ownership of responsibility for your
job. I passed copies
of it to my clients and associates. You will definitely
enjoy this book. I
most certainly did.
Check out The Wizard of Ads at Amazon.com
This Week in Pictures
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The Leavenworth Boys Ballet performed a
moving rendition of Swan Lake during halftime of the
San Diego Sockers' game.
It was really
touching.
Your Annual Review (It ain't pretty)
More effective than the Subway diet
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Some things just go
together better than others.
It's all in how
you
package it.
The true story of Michelangelo and the Yellow Pages
Tastes like chicken
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"Thanks, but I think I'll just have the dinner
salad."
Is the economy going to hell in a handbasket?
So THAT'S where I went wrong
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Nobody ring the doorbell
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This Week's Brainteaser
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What
combination of
quarters, dimes, nickels or pennies will give you the
most money without being able to make change for a
dollar?
Click here to see the answer
Quote of the week . . .
Consider the daffodil. And while you're doing that, I'll be
over here, looking through your stuff.
- Jack Handey
Contact Information
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email: newsletters@dicklarkin.com
voice: 858-614-5425
web: http://www.dicklarkin.com
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