Here's why . . .

You've Gotta Read The Legend's Incredible Advice to Sid

a Commando . . . in the Yellow Pages? back to top
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Tough times demand tough tactics

I invite you to think like a commando in your approach to your business.

Join me, Dick Larkin, The Yellow Pages Commando as we invigorate the directory marketing world.

Through these newsletters, speaking engagements, and a forthcoming book and tape series, we'll relentlessly challenge the status quo.

We have already inspired thousands of business people to take a fresh approach to their marketing.

Resistance is futile.

Read all the past newsletters here

Answer to Last Week's Brainteaser back to top
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Buford and Festus were riding their bicycles to town one day. Sixteen miles from their destination, Festus wrecked his bike rendering it useless.

Buford’s bike works properly, but it can only carry one rider at a time. The person riding the bike goes 8 miles per hour and the person walking goes 4 miles per hour.

Alternating walking and riding, how quickly can they both travel the 16 miles to town? What would be the fewest number of times they could switch riding and walking?

Click Here to See the Answer & Our Winner

Recommended Reading back to top
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It's a great idea to build a resource center in your office of books, tapes and videos that are available to those who want to improve their skills.

A few minutes set aside each day on self improvement will repay you many times over.

	Dick - the advice on building a resource center is great. A must have Video is the Steve Schiffman - Cold Calling Techniques. I have required all of my districts to have it on hand and show it frequently to the AE's. It is very good training on how to set appointments. Just an FYI. Steve Boucher Buy it at Amazon.
	My friend Michelle Nichols writes about professional selling for BusinessWeek Online. She's taken her best articles, features and tips and recorded them on a great CD. I like that it's broken up into usable bits and pieces. Great for anyone in sales who does much windshield time. Do me a favor and tell her "Dick sent me." Check it out on her website.
	I am amazed that more of the professionals in this industry haven't bought this book to help their people become more successful. If you won't invest in training your people, how do you expect them to build the skills they need? This is an outstanding book on Yellow Pages advertising. It helps anyone who relies on the Yellow Pages for customers to design ads that will have the maximum impact. It's specifically targeted to attorneys, but the lessons apply to every Yellow Pages advertiser. Buy it at Amazon.
	"Getting the Most from Your Yellow Pages Advertising" by Barry Maher has become the bible for people interested in utilizing directory advertising to its fullest extent. Barry provides an amazing amount of insight and information in a light, easy to read format. He was the #1 YP sales person for GTE, and has become a top sales trainer and speaker. I wanna be just like him when I grow up. Buy it at Amazon.

This Week in Pictures back to top
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For several years, I've made fun of the New Yorkers who elected Hillary to be their Senator.


I should probably keep my big pie hole shut about that now.

Did you see my Ah-nold Brainteaser?

We've only just begun back to top
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Fresh from electing fictional comic book hero, Terminator as Governor, California voters turned their energy toward the senate.


A crowd of supporters calling themselves "Superheroes Make Good Leaders" has begun the petitions necessary to replace Senator Diane Feinstein with Wonder Woman.

I think we should elect "The Invisible Man"

It's for short calls back to top
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I just got this new cell phone.


Now if I can just remember where I put the darned thing.

Read Dick's Tips for Tele-Selling

Kids have it easy these days back to top
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In my day, we didn't have fancy laptops.




We had to do everything the hard way on real typewriters.

Does anyone else remember the movie "Trading Places?"

Old Rednecks Never Die . . . back to top
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Old Rednecks never die . . .




They just move into that big doublewide in the sky.

Special Delivery back to top
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I'm starting to understand why some mail carriers go postal.

Do you know the secret handshake?

This Week's Brainteaser back to top
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Buford's garden is coming in quite nicely.

All but two of his plants are ragweed, all but two are dandelions and all but two are cattails.

How many plants does he have in total?

Email your answer to puzzler@dicklarkin.com

We'll select one entry to win a cool prize with a year's supply of bragging rights.


Quote of the Week back to top
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Keep away from people who try to belittle your ambitions. Small people always do that, but the really great make you feel that you, too, can become great.

Mark Twain (1835 - 1910)
Humorist and writer