Yellow Pages Ad Design Contest - Win an iPod Shuffle

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Yellow Pages Commando News by Dick Larkin
Ad Design Contest

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Paul Venya, owner of TV Plumbing in Santa Monica, called me asking for advice on making his Yellow Pages advertising work for him. Rather than do any actual work myself, I thought that it would be fun to have a contest and give the winner an iPod Shuffle.

Paul sent me an ad that had been prepared for him by his YP rep.

Click Image to see full size version.

I thought that it would be fun to have a contest to see who could design the best ad for him. Using the RASCIL Prep Sheet for Plumbing Contractors he indicated what he would want customers to know about him.

To make it worth your time, I'm going to give an Apple iPod Shuffle to the creators of the two best ads.

Here are the rules.

1. Using the information from the Interview Questionnaire Sheets and his current ad, create an original full-page ad for TV Plumbing. Click here to view the Interview Questionnaire Sheet marked up showing information relevant to his business. It isn't necessary to include all of the information. Simply make the BEST AD.

2. The ad may be any dimension, as long as it is a FULL-PAGE. I don't want people freaking out trying to make the exact dimensions.

3. The ad may be in full color, one color on white knock out, or in black ink on yellow.

4. If you have the ad electronically, you can email it to me at Dick@YPcommando.com. If you need to mail it, send it to:

Dick Larkin
Yellow Pages Commando Ad Contest
8344 Clairemont Mesa Blvd.
San Diego, CA 92111
(858) 614-5425

5. Voting and selection. I will post all entries on my Yellow Pages Commando web site (www.YPcommando.com). Voting will be open to the public. Voters will email me their selection for the best ad. It isn't necessary to include all of the information from the questionnaire. Simply make the BEST AD. I have sole discretion to select the winners.

6. Anyone may enter. The entry must be received by March 31 to be eligible to win. Winners will be announced on April 29, 2005.

7. By submitting an ad, you grant me the unrestricted right to use it in any manner for any purpose.

Somebody will win the iPods, so why not give it your best shot?

Order the PDF version of Winning the Yellow Pages War for only $15

I've been bragging about Kerry Randall's book on Yellow Pages Advertising for Lawyers as being simply the best book I've read for Yellow Pages advertisers. The problem was that it was targeted toward lawyers and didn't address other business types.

Wisely, Kerry updated the wonderful tips and marketing plans for any business that advertises in the Yellow Pages.

He sent me a copy for review, and I liked it so much that I bought the exclusive rights to market the electronic version.

His book is loaded with very specific examples and exercises that are easy to follow. I can honestly say that every advertiser (even a guy with a little in-column ad) will benefit by reading this book.

I've seen, and even promoted other very good YP books that sell for $50 - $150, but nothing cuts to the chase like Winning the Yellow Pages War. Kerry focuses on the critical issues that will have the biggest impact. He uses solid examples and shows ads created using his techniques.

I'm selling copies of Winning the Yellow Pages War for only $15.00. That price is far too little for the value the book contains.

However, my mission as the Yellow Pages Commando has always been to help more people be successful with their Yellow Pages advertising rather than to get rich off a few that can afford a higher price.

I'll email the book to you as a PDF document that can be read and printed using the free Adobe Acrobat reader.

I offer a 100% money back guarantee if you are not completely satisfied with your investment. You have nothing to lose.