Dick Larkin's World Famous
Small Business Commando News
10 Secrets to Turbocharge Your Yellow Pages
November 27, 2006
in this issue
-- Totally Free Online Training Seminar
-- Order the DVD now and get the eBook and mp3 for free
-- Answer to Last Redneck Riddle
-- This week in pictures
-- Coincidence? Buford says, "No."
-- World's first kerosene powered ATM
-- You don't suppose . . .
-- They forgot
-- Waa it something I said?
-- Excuse me, your bouquet wilted.
-- This Week's Redneck Riddle
-- Quote of the Week
On Friday, a new Yellow Pages directory was
delivered to my home.
It would have caused Navin R. Johnson* type of
excitement, except for one thing.
It was the sixth Yellow Pages directory that
I've received this year.
When I moved to Carlsbad, CA in '94, we received
two directories, which we considered (on average) to
be 50% too many.
Six directories competing for usage means that
advertisers need to use every
available tool at their disposal to maximize
I suppose every directory appeals to
some portion of
A lot of these phone
become instant collectors' items. The collectors
I'm talking about drive large green
trucks that beep when they back up. If you catch my
What blows me away is that all of these phone books
have plenty of ads. Is it possible that all of
the books are profitable for advertisers?
Every week, I receive emails from
business owners who want straight talk (usually for
free) to help them maximize their Yellow Pages
Rather than do any real work myself, I have
a 25-year veteran to provide 10 insider secrets to
turbo-charge your Yellow Pages advertising.
Jeff Hauser, author of "Inside the Yellow Pages"
provides a highly personal view into the inner
workings of a major directory publisher.
Totally Free Online Training Seminar
Join author, Jeff Hauser and me on Wednesday,
December 13, 2006 at 10:30 AM PST for a
complimentary online seminar where Jeff will reveal
important lessons he learned from 25 years as a top
sales rep, trainer, speaker and researcher of Yellow
published, "Inside the Yellow Pages."
This book is a fascinating inside view into the
workings of a major Yellow Pages publisher.
In this online seminar, we will review the critical
items that make or break a Yellow Pages ad's
Some of the topics include:
- How to Target Your Market and cut your
advertising costs while boosting your return.
- What clues to notice about your competition to
keep them from stealing your best customers.
- How to know when you can run a smaller ad and
receive better results.
- When should you
use color instead of a larger ad to get more calls.
- Plus, several money saving strategies
that your print rep will probably forget to mention.
Seats for the
seminar are on a first-come,
first-served basis. When they're gone, they're gone.
You must register to receive the dial-in numbers and
When the conference lines are all reserved, the link
below will send you to a "Conference Sold Out" page.
Register now for the free online seminar
Order the DVD now and get the eBook and mp3 for free
This seminar is one that you'll want to
over and over again.
The lessons are timeless, and the information is
priceless. It is also a great training tool for
anyone selling Yellow Pages.
As an added
bonus, for the first 100 orders, I'm
going to include the eBook version of "Inside the
This $20 eBook is yours as my gift when you
purchase the DVD of the seminar. You'll get a
download link to get the book instantly. It's in
the standard PDF format, so you can read it on your
computer or print it out.
I'm going to get personal here. I have to let
you in on a secret.
I just invested a small fortune in a recording
studio. I got all sorts of new equipment, top notch
microphones, mixing boards, and talk show hosting
controls so that I
can do more of these online seminars at the
highest possible quality.
My wife hasn't seen the bill for all the new
hardware, and when she does, I'm in big trouble.
I've got to show her a ton of orders going out, (even
if I'm giving the audios & eBooks away).
So, I'm going to give everyone who buys the DVD
a copy of the audio recording of the seminar along
with printable slides of the presentation.
audio recording alone is $39, so the DVD +
audio combo is a no-brainer for anyone who advertises.
The audio will be an mp3 that will play on any
ipod or mp3 player. You can even burn it onto CD
with a little help from your local teenager.
This special offer will end after my wife sees
the credit card bill, so get it now or forever hold
Order the DVD and receive the audio and eBook as gifts.
Answer to Last Redneck Riddle
Buford planned to get to the Monster Truck Rally ten
minutes early. He thought his watch was ten minutes
slow but actually, it was fifteen minutes fast.
How many minutes was Buford early or late for the
show. Or did he arrive on time?
See the answer and the Redneck Riddles celebrity winner
This week in pictures
I got this candid shot of Jeff Hauser getting the
seal of approval from a couple of topless beach bunnies.
Register for Jeff's Online Seminar
Coincidence? Buford says, "No."
My apologies to both of the people in
Alabama who have email. Sorry for offending you.
World's first kerosene powered ATM
This is not something you see everyday in San
Diego, I'll tell ya.
There's no homeless guy begging for money.
You don't suppose . . .
Nah . . . it's probably just a coincidence.
I wonder what happened to Nice, Hard and Upyer?
Waa it something I said?
Note to self . . .avoid Joann.
Excuse me, your bouquet wilted.
If they don't mean "peonies", I'm getting the hell
out of here
This photo sent in by:
Joni Groves, CCBW - Fine Gifts and Home Decor
This Week's Redneck Riddle
Buford and Festus entered their pet possums
in the annual "Possum Trot" competition to see who
could claim title to "The Fastest Possum in the South."
There were seven frisky possums competing in the race.
In how many ways, including ties, can these seven
possums cross the finishing line? Each possum can
either win, lose or tie.
For example, two possums - X and Y - can cross the
finishing line in three ways: X wins, Y wins, X and
Assume all possums cross the finish line.
Email your answer to
Every correct answer will receive a gift account
allowing them to send five personalized greeting
cards (including envelope and first class postage)
compliments of www.SendOutCards.cc
One lucky winner will receive 15 minutes
of uninterrupted fame and a chance to win a free
trip to las Vegas. not from me, but maybe
somebody's giving one away.
To improve your random chances of winning,
include your name, company name, and mailing
I draw the winner the day before I send the
following newsletter, so keep voting until the polls
Quote of the Week
"Are you bored with life? Then throw
yourself into some work you believe in with all your
heart, live for it, die for it, and you will find
happiness that you had thought could never be
-- Dale Carnegie
Got a good quote? Send it my way, and I'll give you
15 minutes of uninterrupted fame.
* Navin R. Johnson video
I've been bragging about Kerry Randall's book on Yellow Pages Advertising for Lawyers as being simply the best book I've read for Yellow Pages advertisers. The problem was that it was targeted toward lawyers and didn't address other business types.
Wisely, Kerry updated the wonderful tips and marketing plans for any business that advertises in the Yellow Pages.
He sent me a copy for review, and I liked it so much that I bought the exclusive rights to market the electronic version.
His book is loaded with very specific examples and exercises that are easy to follow. I can honestly say that every advertiser (even a guy with a little in-column ad) will benefit by reading this book.
I've seen, and even promoted other very good YP books that sell for $50 - $150, but nothing cuts to the chase like Winning the Yellow Pages War. Kerry focuses on the critical issues that will have the biggest impact. He uses solid examples and shows ads created using his techniques.
I'm selling copies of Winning the Yellow Pages War for only $14.99. That price is far too little for the value the book contains.
However, my mission as the Yellow Pages Commando has always been to help more people be successful with their Yellow Pages advertising rather than to get rich off a few that can afford a higher price.
I'll email the book to you as a PDF document that can be read and printed using the free Adobe Acrobat reader.
I offer a 100% money back guarantee if you are not completely satisfied with your investment. You have nothing to lose.
|© 2005 Dick Larkin. All rights reserved. |