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Dick Larkin's World Famous
Small Business Commando News
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in this issue
-- The 100 Greatest Headlines Ever Written
-- Yahoo Local Insider Secrets Teleseminar
-- Answer to Last Week's Redneck Riddle
-- Great marketing slogan -- Not for sale, either! -- Vanna, could I buy a gun? -- Diving into the shallow end of the gene pool -- A rose by any other name . . . -- This Week's Redneck Riddle -- Quote of the Week
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The 100 Greatest Headlines Ever Written
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The biggest sin in local advertising
(especially Yellow Pages or local online
advertising) is using your company's name as the
headline for your ad.
Well . . . that's not exactly the biggest
sin.
The biggest sin is not paying your
advertising bill.
The second biggest sin is using your company
name as the headline for your ad.
See, there's only one acceptable goal for the
headline of your ad.
That is to get the reader to read the second line
of your ad.
So when you're designing an ad, ask yourself
this . . .
Will this headline compel, really compel
someone to read the second
line of my ad?
Don't look in the Yellow Pages for great
examples, because they are usually filled with "me,
me, me" ads.
Make your ad a "you, you, you" ad, and you'll
smoke your competition.
Need some inspiration? Read the 100 Greatest
Headlines Ever Written.
Complimentary copy of The 100 Greatest Headlines Ever Written
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Yahoo Local Insider Secrets Teleseminar
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Yahoo Local General Manager Paul Levine will
join me for an exclusive teleseminar to discuss
insider secrets to get the best customers from Yahoo
Local.
You won't find these Insider Secrets
anyone else, because Paul's the man making it all
happen.
I'll send more information in upcoming newsletters,
but mark your calendar now.
Wednesday, August 2 at 11:30 AM Pacific Standard
Time.
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Answer to Last Week's Redneck Riddle
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What is it that . . .
- is dumber than Buford?
- smells worse than Festus?
- Bill Gates can't afford to buy a bucketfull
of it
(even with
Warren Buffet's money)
- you would die from drinking it.
Think you know?
See the answer and the Redneck Riddles celebrity winner
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Great marketing slogan
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I think this marketing slogan spent a little too
much time in legal review.
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Not for sale, either!
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Makes me wonder why this sign is necessary.
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Vanna, could I buy a gun?
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When you get knocked out on the $100
question on national TV, you should probably fake a
seizure or something.
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Diving into the shallow end of the gene pool
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I wonder if they recovered the camera.
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A rose by any other name . . .
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A rose by any other name would NOT
smell as sweet.
Try telling your wife you
bought her a dozen long-stemmed Fartwinkles.
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This Week's Redneck Riddle
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Five rednecks stood in a line based on the
number of junked cars parked their yards.
- There were no ties.
- Buford was not first in line.
- Festus was neither first nor last.
- Bubba Gump stood one place behind Buford.
- Skeeter was not second.
- Mabel was two places behind Skeeter.
In what order did the Rednecks stand?
Email your answer to
cars@redneckriddles.com
Every correct answer will receive a gift account
compliments of www.SendOutCards.com
SendOutCards.com can be easily set to
automatically send a birthday card in your own
handwriting to each of your clients.
One lucky winner will receive 15 minutes
of uninterrupted fame and bragging rights around
the trailer park.
To improve your random chances of winning,
please
include your name, company name, and mailing
address.
I draw the winner the day before I send the
following newsletter, so keep voting until the polls
close.
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Quote of the Week
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Received this note last week.
Dick,
I noticed you asked for terrific quotes –
and I have one.
I use it on every email I
send.
Why? Because my company conducts CMR reviews and
time and time again I am amazed that clients are
wooed into ALMOST selecting a CMR that is offering
them a high discount [but no ROI, no media testing,
no guarantee on service provided,
yadda...yadda...yadda].
So when a client
starts to turn
in that direction – I sway them back by warning them
of Mr. Gucci’s line [Gucci the designer! Love
it!].
Here is the quote:
"The bitterness of poor quality is remembered long
after the sweetness of low price has faded from
memory."
Aldo Gucci - 1938
Noelle M. Mullin
President
YP Assistants
203.748.8198
www.ypassistants.com
Got a good quote? Send it my way, and I'll give you
15 minutes of uninterrupted fame.
Call my feedback hotline and tell me
what you think.
1-888-334-8891
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Contact Information
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phone:
(760) 579-1005
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